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Business, 04.04.2020 05:22 dessyrob05

Ravi Singh is working his way through college as an independent distributor of the Rapier Knife Co. The Rapier product line includes kitchen knives, hunting knives, and other special-purpose cutlery. Ravi makes sales presentations to potential customers in their homes. If a customer wants to make a purchase, Ravi buys the knives from Rapier and sells them to the customer at a markup. For example, Rapier's most popular knife is a chef's knife that Ravi buys for $25 and resells to the consumer for $50. Ravi is:.
A. engaged in direct selling but is part of an indirect channel.
B. part of a direct-to-customer channel. C. engaged in direct marketing. D. None of these answers is correct.

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