Cas is an account manager for the music production company, C3, and has always been an avid musician and music enthusiast. Cas is responsible for working with one of its major clients, State Farm Insurance, which is a major sponsor of various music festivals such as the Coachella Valley Music and Arts Festival, Bonnaroo, Lollapalooza, and Austin City Limits. In his free time, Cas plays guitar in a band and enjoys performing at open mic nights or the occasional gig. His job and his hobbies mesh so well that he doesn't even feel like work is "work"--it's more recreation to Cas since he enjoys the music industry so much. Cas's passion for music and his view of himself as a musician influences his purchasing choices of products and brands. Cas's influences his purchasing decisions as he seeks to purchase items that reflect or enhance his persona

O a reference groups
b. self-concept roles Q.
d. digital influences .
consumer socialization