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A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) view.
a) make-and-sell
b) identify-and-target
c) purchase-produce-and-consume
d) market-and-profit
e) sense-and-respond
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A view of the market that specifies that planning starts by identifying the needs of target customer...
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