Robert wants to export goods manufactured by his company to a new foreign market. He needs to select a middleman. He discusses the matter with some experienced exporters. Which way of selecting a middleman are they most likely to suggest? Multiple Choice Speak to the consumers of the product personally to find whom they consider to be the best distributors. Issue a request-for-proposal to all distributors in the target market and evaluate their responses. Consult other manufacturers of similar products and select the distributor recommended by them. Consult trade organizations and select the distributor recommended by them. Conduct a background check on all the distributors available in the target market.

The answer is to Speak to the consumers of the product personally to find whom they consider to be the best distributors.

Option A

Explanation:

By making use of the services of middlemen or distribution channels, the manufacturers or producers of a particular product or service are able to distribute their product economically and quickly.

Middlemen and Distribution channels provide many benefits to customers also by making goods available to them at locations near them and at their convenience.

The main purpose of making use of middlemen is to ensure that the product or service gets to the final consumers, therefore, if the final consumers are not happy with a particular middleman, there is a tendency for them to stop buying from such a middleman.

This is why it is important to get feedback from consumers regarding the middlemen used by an organisation. This is done to select the best middleman in order to ensure that the consumers continue business with the manufacturers.

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