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Business, 17.04.2020 04:19 anaiah13

"A client tells a researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and rates her brand and 10 competing brands on these characteristics. The researcher believes that this questionnaire will induce respondent fatigue because it will be far too long. Should the researcher do exactly what the client says or risk losing the business by sug-gesting a different approach?"

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