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Business, 05.05.2020 23:05 juliannabartra

The following income statements illustrate different cost structures for two competing companies:

Income Statements
Kent Trent
Number of Customers (a) 88 88
Sales revenue (a x $250) $22,000 $22,000
Variable cost (a x $180) N/A $(15,840
Variable cost (a x $0) 0 N/A
Contribution margin 22,000 6,160
Fixed cost $(15,840) 0
Net income $6,160 $6,160
(a) Reconstruct Kent's income statement, assuming that it serves 176 customer when it lures 88 customers away from Trent by lowering the sales price to $150 per customer.

(b) Reconstruct Trent's income statement, assuming that it serves 176 customers when it lures 88 customer away fro Kent by lowering the sales price to $150 per customer.

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The following income statements illustrate different cost structures for two competing companies:
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