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Business, 05.06.2020 18:01 Derick21

In 2010, bottled water consumption within the U. S. was around 28 gallons per person. As a beverage category, bottled water represented $10.6 billion in annual sales. This category has grown at an impressive rate. In fact, the value of the U. S. bottled-water market doubled in less than a decade. The success of this product represents a success for marketing. Describe the target market for this bottled water. How does bottled water create value for target market consumers?

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