They had a loyal following, changing too much could alienate this important base. What did they do in their commercials and elsewhere to make this audience feel included? How were they able to keep their existing customers while going after a new base? 2.) What symbols, concepts, colors or ideas do you see in the "Man Your Man Could Smell Like" commercials that appealed to women? Think creatively 3.) Why did the Terry Crews videos work for the adolescents? What specifically tied into the personality of their youth target?