Club Med Inc. talks to its present and potential customers to assess their needs for its products. Then it develops products to satisfy those needs. The firm is thus applying the concept.

marketing concept.

Explanation:

The above is marketing concept because it involves all actions taken to draw the attention of people towards the product offered by a business. The product so offered can be a physical good such as sale of home appliances or services to be rendered. Example of marketing concept are advertising a product either in the television or radio or on bill boards.

Marketing concept makes use of data to concentrate on the desires of consumers by developing products that would suit those need and also accomplish the organization goals of satisfying their customers needs.

answer; vertical marketing system;