Which of the following statements concerning capital structure theory is NOT CORRECT? A. The major contribution of Miller's theory is that it demonstrates that personal taxes decrease the value of using corporate debt.
B. Under MM with zero taxes, financial leverage has no effect on a firm's value.
C. Under MM with corporate taxes, the value of a levered firm exceeds the value of the unlevered firm by the product of the tax rate times the market value dollar amount of debt.
D. Under MM with corporate taxes, rs increases with leverage, and this increase exactly offsets the tax benefits of debt financing.
E. Under MM with corporate taxes, the effect of business risk is automatically incorporated because rsL is a function of rsU.

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.

Imagine you own an established startup with growing profits. you are looking for funding to greatly expand company operations. what method of financing would be best for you?