Honda Motor Company is considering offering a rebate on its minivan, lowering the vehicle's price from to . The marketing group estimates that this rebate will increase sales over the next year from to vehicles. Suppose Honda's profit margin with the rebate is per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits.

the numbers are missing, so I looked fro a similar question:

"Honda Motor Company is considering offering a $2,000 rebate on its minivan, lowering the vehicle's price from $30,000 to $28,000. The marketing group estimates that this rebate will increase sales over the next year from 40,000 to 55,000 vehicles. Suppose Honda's profit margin with the rebate is $6,000 per vehicle."

additional revenue generated by the rebate = 15,000 minivans x $6,000 = $90 million

the total economic cost of the rebate (money lost due to the rebate) = number of minivans sold without the rebate x rebate = 40,000 x $2,000 = $80 million, since the rebate includes all minivans, not just the additional 10,000 units.

Honda will gain = $90 - $80 = $10 million with the rebate, so it is a good idea.

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