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Business, 27.10.2020 20:10 zhangyixing1

Henry conducted a survey on an ad done by his company. In the survey, he asked people to evaluate the ad and state whether they found it extremely poor, poor, good, very good, or excellent. What kind of test is Henry conducting in this survey?

A. day-after recall test
B. Interview test
C. rating scale test
D. open-ended test

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Answers: 1

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