Red Brands, a Singapore-based agricultural commodities company, continuously expands into Africa to source and process commodities. The company finds that many of these countries lack advanced higher education institutions, and thus decides to pursue an ethnocentric senior staffing policy in Africa. This is most likely because the management of Red Brands wants to avoid cultural myopia. believes in providing growth opportunities to host-country nationals. believes host counties lack qualified individuals for senior management positions. wants to build strong informal management networks in all its subsidiaries. wants to keep all core competencies within the home country.