Signet Automobiles Inc. has launched a new sport utility vehicle (SUV). Its advertising firm develops a marketing message and places advertisements in leading newspapers and on social media sites to inform consumers about the new SUV and its various features. In the context of the communication process, Signet Automobiles is the .

sender

Explanation:

In the communication process, Signet Automobiles is the sender of the message, that is, the element that transmits the message to the receiver.

The communication process is formed by the following elements: sender, channel, message, code and receiver. The main objective of the process is to transmit a message using a code and a communication channel to a receiver. In this case, the receiver is the target audience of the company Signet Automobiles, which will receive the advertising message through the communication channel, which is newspapers and social media sites.

The communication process is essential for every company, the transmission of messages effectively is that it will assist the company in its correct operation in the internal and external environment, and it is an essential tool for the positioning of a company in the market.

c.

clarify customers’ doubts only when asked.