To ensure mutually beneficial trade, the terms of trade between two countries should always a. Be set to favor the larger country because its output will be greater. b. Be set to favor the country with the least comparative advantage in a good to ensure the greatest gains from specialization. c. Allow each country to develop its area of absolute advantage. d. Be between their respective opportunity costs in production

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.