Match the four steps of formal market research on a new shampoo with the examples of scenarios for each of these stages or steps.
1. Define a problem
2. Develop a plan for the research
Conduct phone survey to find out
when respondents last switched
shampoos and why
Create a questionnaire to get more
specific information about what people
look for when buying shampoo
Analyze the data you have
gathered to determine what needs are
not being met by the current products in
the market
Read secondary data on customer
preferences and send a questionnaire by
email to 500 potential buyers.
3. Conduct the research
4. Interpret results and create an action plan

Suppose life expectancy in years (l) is a function of two inputs, health expenditures (h) and nutrition expenditures (n) in hundreds of dollars per year. the production function is upper l equals ch superscript 0.40 baseline upper n superscript 0.60l=ch0.40n0.60. beginning with c = 1, a health input of $400400 per year (hequals=44) and a nutrition input of $400400 per year (nequals=44), show that the marginal product of health expenditures and the marginal product of nutrition expenditures are both decreasing. the marginal product of health expenditures when h goes from 44 to 55 is nothing, and the marginal product of health when h goes from 66 to 77 is nothing. (round your answers to three decimal places.)