Business, 24.02.2022 17:10 nothingworksoutforme
Harry’s, a men’s grooming company, markets razors and hair styling products. Harry’s uses a variety of promotional media including advertisements on ESPN to create awareness about its brand and to influence purchase consideration. Recently, Ravindra was watching ESPN and decided to give Harry’s a try. The advertisement also helped him realize that he wasn’t very satisfied with the disposable razors he had been using. In this case, the advertisement acted as a(n) stimulus to trigger Ravindra’s need recognition for a new shaving product.
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Harry’s, a men’s grooming company, markets razors and hair styling products. Harry’s uses a variety...
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