Products and technologies eventually become outdated, but basic market needs can last forever. for this reason, company mission statements should be

Strategic planning is the game plan for the long run survival and growth of a company. It helps to maintain a strategic fit between its goals and capabilities and changing market opportunities. the strategic planning involves defining the company mission, setting company objectives and goals, designing the business portfolio, planning marketing and other functional strategies. In this case the company mission statements should be market-oriented.