When you are using the internet to research a school project, and you ignore the banner ads on websites even though you see them flashing on the page, you are probably engaging in the process of .

The answer is "selective exposure".

Explanation:

It is a theory in psychology, that is sometimes used in marketing and advertising studies. It traditionally applies to the propensity of people to prefer evidence, that enhances existing previous views while ignoring conflicting information.

These types of approaches are occurring, when the people pursue knowledge and consistently express desires for solutions, that are associated with their beliefs, rather than incompatible.

answer; (action queries)

ok that sounds like a app that my brother would like