21. The quality of worth or merit, excellence and importance; custom or ideal that people desire as an end, often shared within a group.
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Goals

Explanation:

Interestingly, the term goals refers to a perceived future a certain individual or group of individuals are hopeful for, or better still it could be an expectation of improved quality of worth or merit, excellence and importance; custom or ideals that people desire as an end, often shared within a group.

Remember, goals are desired end, achieved as a result of deliberate action or actions towards attaining it.

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