How does Coach Boone establish credibility (Ethos) with his team by using specific pronouns? Reffering to his speech in Remember The Titans of course.

Coach Boone uses "we" and "you" (in the 2nd person plural) to appeal to the ethical responsibility of the players to surpass the race conflicts that keep them from becoming a team.  

Explanation:

The Battle of Gettysburg serves as an example of the fight against racial discrimination, "the same fight that we're still fightin' amongst ourselves today," says Boone, appealing to the ethical responsibility they all have, including himself, to honor that fight.

"If we don't come together, right now, on this hallowed ground, we too will be destroyed" and "maybe we'll learn to play this game like men" are also examples of this rhetorical device.

At the same time, he addresses them as "you" as a group, to enhance the idea that they must be able to work as a team: "You listen. And you take a lesson from the dead", and "you will respect each other."

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