Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should invoke good memories of the past and provide a good explanation of the cereal’s content.
associate the cereal with something good and create positive feelings about the cereal.
build up the consumer’s self-esteem and validate that it is better than the competition.
review the contents of the cereal and convince consumers that the cereal is healthy.