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You are the marketing officer for either a large hotel or a car dealer. Produce a report for
your company's head of marketing in which you explore:
the differences between customer satisfaction and customer delight
ii. the reasons why it is so important to create the sensation of delight among your
customers
iii. the ways in which it could be done.
i.
Illustrate your arguments by examples relevant to your chosen organization, Let the hotel
or car dealership.
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Answers: 2
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You are the marketing officer for either a large hotel or a car dealer. Produce a report for
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