Ken, a copywriter at an advertising agency, is creating an advertisement for a restaurant. Which line in the advertisement uses ethos to persuade the reader?

All menu items are available at a 15 percent discount. Treat yourself! The aromas of Asia will tantalize your senses when you dine with us. Well-known food critic Victor Spoon gave our buffet a five-star rating. This weekend, enjoy a delicious brunch at our restaurant. Arrive early!

Well-known food critic Victor Spoon gave our buffet a five-star rating.

Explanation:

Ethos is known to be a technique that appeals to people as it highlights credibility and trustworthiness. In advertising/marketing, ethos makes brands to get credibility and trust from their customers.

In this type of advertising, the use of celebrities and famous people to market brands goes a longer way to build credibility. In the selected answer above, we discover that the well-known food critic Victor Spoon endorsed their buffet by giving a five star rating. Definitely, people's confidence on the buffet will be built up. The use of ethos is to convince the audience that the advertiser is reliable and ethical.

bildungsroman is a german word for novel covering youth to adulthood which describes a coming-of-age story