How could Rousseau's concept of "general will" be used to eliminate the rights of the minority?

The idea of the general will is at the heart of Rousseau's philosophy. The general will is not the will of the majority. Rather, it is the will of the political organism that he sees as an entity with a life of its own.

Explanation:

What does it mean? In a nutshell, it's the will of a small group of people - the political organism - who commands the destiny of the others. Understanding deeply, Rousseau believed that the man wanted to live in a community, but the necessity to pursue goods and riches corrupted the man. And then, some people begin to have more than others and to control politics. The idea of the general will is based on this small group of people, who will do whatever it takes to maintain their privileges.

a nationwide discount program is implemented.

explanation:

demand is the need and oportunity to buy a given good or service.