During the 1950s, a sense of uniformity pervaded American society. Conformity was common, as young and old alike followed group norms rather than striking out on their own. Though men and women had been forced into new employment patterns during World War II, once the war was over, traditional roles were reaffirmed. Men expected to be the breadwinners; women, even when they worked, assumed their proper place was at home.
After World War II ended, many Americans were eager to have children because they were confident that the future held nothing but peace and prosperity. In many ways, they were right. Between 1945 and 1960, the gross national product more than doubled, growing from $200 billion to more than $500 billion, kicking off “the Golden Age of American Capitalism.” Much of this increase came from government spending: The construction of interstate highways and schools, the distribution of veterans’ benefits and most of all the increase in military spending–on goods like airplanes and new technologies like computers–all contributed to the decade’s economic growth. Rates of unemployment and inflation were low, and wages were high. Middle-class people had more money to spend than ever–and, because the variety and availability of consumer goods expanded along with the economy, they also had more things to buy.
Suburban developments were being established and created houses that were perfect for young families–they had informal “family rooms,” open floor plans and backyards. However, they were often not so perfect for the women who lived in them. In fact, the booms of the 1950s had a particularly confining effect on many American women. Advice books and magazine articles (“Don’t Be Afraid to Marry Young,” “Cooking To Me Is Poetry,” “Femininity Begins At Home”) urged women to leave the workforce and embrace their roles as wives and mothers. The idea that a woman’s most important job was to bear and rear children was hardly a new one, but it began to generate a great deal of dissatisfaction among women who yearned for a more fulfilling life. (In her 1963 book The Feminine Mystique, women’s rights advocate Betty Friedan argued that the suburbs were “burying women alive.”) This dissatisfaction, in turn, contributed to the rebirth of the feminist movement in the 1960s.
In the 1950s, televisions became something the average family could afford, and by 1950 4.4 million U.S. families had one in their home. The Golden Age of Television was marked by family-friendly shows like I Love Lucy, The Honeymooners, The Twilight Zone and Leave It To Beaver. In movie theaters, actors like John Wayne, James Stuart, Charlton Heston, Marlon Brando, Grace Kelly, Jerry Lewis, Dean Martin, Elizabeth Taylor and Marilyn Monroe dominated the box office. The Abstract Expressionism of Jackson Pollock and Willem de Kooning signaled a new age in art, paving the way for the Pop Art of artists like Andy Warhol in the 1960s.
The 1950s saw the emergence of Rock ‘n’ Roll, and the new sound swept the nation. It helped inspire rockabilly music from Jerry Lee Lewis to Johnny Cash. People swayed to The Platters and The Drifters. Music marketing changed, too. For the first time, music began to target youth.
The booming prosperity of the 1950s helped to create a widespread sense of stability, contentment and consensus in the United States. However, that consensus was a fragile one, and it splintered for good during the tumultuous 1960s.
