According to robert r. mccrae and paul t. costa, are defined as the universal raw material of personality capacities and dispositions that are generally inferred rather than observed.

The answer is Basic Tendencies. In 1996, McCrae and Costa developed the Theory of Five Factors that explains the functioning of the personality as a system in which these "basic tendencies" interact with external influences and biological factors in the formation and maintenance of adaptive characteristics (eg attitudes, values, selfconcept).

the consumer demand because the members have to be aware if people are going to buy what they want to sell in this case either energy drinks or a car wash.

i believe the answer is: description

description refers to the goal of psychologist to identify the phenomenon that being observed. this goal is being actualized by collecting data/information from various clues that observed through the phenomenon. this goal must be accomplished before pyschologist able to create methods of treatment.