Any use of classical or operant conditioning to directly alter human behavior is called:

Behavior modification

Explanation:

Behavior modification was a technique that has been used by B.F Skinner to modify the behavior and to shape the behavior of a person. The behavior was modified by a set of stimuli and response actions. If someone wants to understand the cause of behavior focuses on the reason and consequences of the behavior that why a person behaves in that specific way.

There is three-technique that were used in behavior modification is neutral, punishing and reinforcement. Behavior modification can be called a therapeutic approach that is used to change the unwanted behavior of a person. It is used to change the irrational behavior into rational behavior.  

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