People seek choices with the highest possible

Benefit

Explanation:

Every choice that people made tend to be made by sacrificing other possibilities. For example, if you made a choice to dedicate yourself to be a world-class lawyer, you might not enough time to pursue other career path.

People tend to  naturally drawn to the choices that give them with the most benefits as a natural instinct to survive. Before making a choice, most people always compared the cost of choosing a certain choice with the benefit that it possess. They will most likely choose the one with lowest possible cost and highest possible benefit.

answer; ///biological psychologists;