Michael wants to be the most popular fellow on campus. He spends a lot of time planning activities for his buddies, and makes a great effort to get to know the students in all his classes. He spends hours every day on social network sites, trying to get connected to every acquaintance he has had since childhood. Under McClelland's approach to Needs, Michael would be judged as

high on need for affiliation.

Explanation:

David McClelland was a famous American psychologist. He was well known all over the world for his theory on Motivational Need. According to his theory, every person has mainly three motivators :

1. The need for Affiliation

2. The need for Power

3. The need for achievement

David McClelland stated the need for affiliation of a person is the need of the person a feeling of sense of involvement and also to "belonging" within a social group.

In the context, Michael can be judged of having a high need for affiliation according to McClelland's approach to Needs as he spends most of the time on social media trying to connect with his childhood friends. He also plans different activities for his college friends and makes large effort in knowing the students in his classes.

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