social influences on consumer buying decisions are most likely to in: question 18 options: reducing a feeling of uncertainty among consumers. making impulse purchase decisions. recognizing one's feelings and formulating opinions. shaping human behavior and transmitting it from one generation to the next. save

They would most likely help in reducing a feeling of uncertainty among consumers.
Social influences usually derived from individuals or organizations that held a certain reputation. For example, When an athlete give an approval for the quality of a certain sport product, it would most likely influence positive perception for that product