The concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Group of answer choices societal marketing selling production product marketing

The societal marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.

This concept not only looks at fulfilling the consumers needs and demands but also looks into fulfilling the long term interests of the society. Their marketing decisions should encapsulate the entire phenomenon.

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