The Forest Organization successfully manages its prices by creating a pricing infrastructure within the company. Forest managers feel that creating the right pricing strategy is important. The Forest Organization does all of the following EXCEPT . a. search for ways to create greater customer value b. define pricing goals c. assign authority and responsibility for pricing decisions d. use traditional tools and systems to maintain current pricing decisions

The correct answer is the option D: Use traditional tools and systems to maintain current pricing decisions.

Explanation:

To begin with, in the field of marketing and business the pricing strategy is a very important part of the four "Ps" that involves the marketing campaign that the company has to have in order to launch a product that will impact the market as good as possible. So that is whay that the organization has to have expertis in this area in order to achieve a price that can reflect not just the value of the product but also the purchasing power of the target audience that the company wants to reach. Therefore that the Forest Organization will search for ways to create greater customer value, define pricing goals and assign authority and responsibility for pricing decisions in order to achieve a right pricing strategy.

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