From a semiotic​ perspective, every marketing message has three basic​ components: an​ object, a​ symbol, and​ a(n) .

interpretant

Explanation:

The three basic components of semiotics are an object, a symbol and an interpretant.

In marketing communication, semiotics assists in the effective understanding of what a company wants to transmit to its consumers, that is, marketers seek to use objects and symbols that are interpreted effectively to achieve the company's marketing objectives and goals. It is necessary that the three elements of semiotics are properly used in marketing campaigns so that the effect caused on the potential audience is aligned with the objectives and the identity and values of the organization and its consumers.

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