How can an understanding of digital marketing and social media strategies helped companies gain a competitive Advantage and choose a right  decision it comes to customer relationships management?

What is digital marketing?

Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media.'

Digital technologies and media include:

Company websites

Mobile apps

Social media company pages

Search Engines

Advertising

Email and automation

Digital Partnerships with other digital companies

However, to be truly successful, digital techniques must be integrated with traditional media such as print, TV and direct mail as part of multichannel marketing communications.

Our RACE planning framework splits up the customer's digital experience over Reach, Act, Convert and Engage - the full customer journey.

Digital-Marketing-Lifecycle

Within each technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalization to programmatic, retargeting, and skyscraper content for organic search.

abolish

do away with

unanimous

in complete agreement

secede

separate; break free

inauguration

starting a new position with a formal ceremony.

cooperationist

people who wanted the north to cooperate with the south

surrender

to give up

volunteer

perform a service for free

draft

involuntary service in military

retreat

withdraw; move away from enemy

advisor

expert who gives advice

explanation: